How risky is it when one customer brings in nearly half your revenue? Measure it with three numbers, test your profit if that customer leaves, and close the gaps in contracts and receivables.
Spreading rent and salaries across products can make you drop one that is helping pay them. Use contribution margin to see which products earn money and what to make first when capacity runs out.
Why a 1% price change moves profit more than costs or volume, how to calculate value from the customer's side, how much volume a price rise can cost, and Thai price display rules.
How to calculate gross burn, net burn and a realistic runway, the costs founders forget including severance, and three scenarios that show how monthly growth changes the whole answer.
Growth only creates value when each customer is worth more than it costs to win them. How to calculate CAC, LTV and payback correctly, and the mistakes that make the numbers look better than they are.
4 min read
Unigin Ventures
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Unigin Ventures invests in and supports startups and SMEs with capital and advice on finance, accounting, legal matters and technology.